Douyin marketing
750 million daily users. One platform. We post on it every day.
Douyin marketing services from our team in China. Content production, advertising, KOL campaigns, live commerce, and Douyin Shop. Fixed scope, fixed price.
Book a callNot vanity numbers. Your Chinese audience is already here.
Douyin by the numbers.
Why Douyin matters
Algorithm-driven reach. Full-funnel commerce. Built-in live selling.
The algorithm levels the playing field
Douyin's algorithm does not care about follower count. It cares about content quality. A brand-new account can reach millions with the right video. Newcomers compete from day one.
Discover, decide, buy. One app.
Users discover products, make decisions, and check out without ever leaving the app. No redirects, no separate website. The path from content to sale is as short as it gets.
Live commerce is built right in
Some brand livestreams pull millions of viewers in a single session. Live selling works for product launches, seasonal campaigns, and brands that want a steady sales channel on the platform.
Whether your customers are 22 or 52, first-tier city or fifth, they are spending more time on Douyin than on any other app in China. Douyin works for beauty, fashion, food, consumer electronics, home goods, hospitality, automotive, health, and B2B.
The Douyin ecosystem
Six tools that drive content, commerce, and growth.
For You Feed
推荐页The algorithm-driven feed where users discover content. It does not care about follower count. A brand-new account can reach millions with the right video.
Live Commerce
直播电商Live selling built right into the app. Host selection, product scripting, real-time audience engagement. Some brand livestreams pull millions of viewers in a single session.
Douyin Shop
抖音商城In-app storefront where users search, browse, and buy your products. Every video and livestream drives traffic to the shop. No redirects needed.
Ocean Engine
巨量引擎ByteDance's ad platform. TopView for big launches. In-Feed Ads for clicks. Search Ads for high-intent buyers. DOU+ for testing content. Ad spend billed separately, no markups.
Xingtu
星图Douyin's official KOL marketplace. We find creators, vet them for fake followers, check past campaign results and audience fit. You approve the final list before we move.
DOU+
抖加Content boosting tool for testing which videos resonate. Put a small budget behind a post, see how it performs with a wider audience, then scale what works.
Registration note: Foreign companies need either a Chinese business license or an authorized agency partner to open an enterprise account. We handle both paths so you can start posting and running ads without setting up a local entity.
What we do on Douyin
Six services. Each with a clear deliverable.
Setup and strategy
We register and verify your enterprise account, handle the compliance paperwork, and build your content strategy from scratch. Content pillars, posting schedule, editorial calendar, KPI targets.
A live, verified Douyin account with a clear content roadmap.
Setup and strategy
We register and verify your enterprise account, handle the compliance paperwork, and build your content strategy from scratch. Content pillars, posting schedule, editorial calendar, KPI targets.
You get: A live, verified Douyin account with a clear content roadmap.
Content production
Douyin-native videos produced by our China team. Product demos, lifestyle shoots, educational clips, behind-the-scenes footage, trend-driven formats, and mini-dramas. HubStudio.ai for visuals and copy drafts. Native Mandarin speakers edit every piece.
You get: Localized short-form video content that performs on Douyin.
Live commerce
We plan and run live selling sessions. Host selection, product scripting, real-time audience engagement, post-session performance review. Works for product launches, seasonal campaigns, and steady sales channels.
You get: Revenue-generating livestreams that convert viewers into buyers.
KOL and KOC campaigns
We find creators through Xingtu and our own network built over years on the ground. Every creator gets vetted for fake followers, past campaign results, and audience fit. You approve the final list before we move.
You get: Influencer campaigns with verified engagement and real results.
Advertising
Paid campaigns through Ocean Engine. TopView for big launches. In-Feed Ads for clicks and traffic. Search Ads for high-intent buyers. DOU+ for testing. Branded Effects for user participation. Ad spend billed separately, no markups.
You get: Ads that reach the right audience with transparent spend reporting.
Douyin Shop
In-app storefront where users search, browse, and buy your products. We handle setup, listings, pricing, and optimization. Every video and livestream we produce drives traffic to the shop.
You get: A storefront that turns viewers into customers without leaving the app.
From our team on the ground
How we create Douyin content
These are the rules our team follows on every account we run.
First second wins or loses.
Start with motion, a question, something visual. Never open with a logo. You'll lose them before they even know what the video is about.
Vertical only. 9:16.
If it looks like a repurposed TV ad, it's going to underperform. Douyin is vertical-first, always.
Three to five posts per week, minimum.
The algorithm rewards consistency. Go quiet for a week, your reach drops. Simple as that.
Watch-through rate is everything.
The algorithm's top signal is how many people make it to the end of your video. Cut anything that doesn't earn the next second.
Trends move fast.
We track trending sounds, hashtags, and formats daily. Catching a wave early can dramatically multiply reach on a single video.
Sell softly.
Hard sells die on Douyin. Content that actually performs educates or entertains first. Product comes second.
Sound on.
Douyin is not a silent-scroll platform. Music, voiceover, audio cues. They matter as much as what's on screen.
Mandarin from scratch.
Translated content underperforms badly on the platform. Our team writes all copy natively.
FAQ
Frequently asked questions
Everything you need to know about running Douyin with TheRedScroll.
Our team in China. Native Mandarin speakers who create content and run ads on Douyin every day. You get a dedicated account manager who knows your brand.
Enterprise accounts need one, or an authorized agency partner. We handle both paths. You can start posting and running ads without setting up a local entity.
Fixed scope, fixed price. Team on the ground in China. AI-powered production. We benchmarked 37 agencies in this space and not a single one offers fixed-price packages.
Most brands see traction in 8 to 12 weeks. Paid campaigns can show results within days. It depends on the category and how aggressive you want to go.
Fixed-price packages that spell out exactly what you get. Ad spend billed at cost, separately. No markups. Book a call and we'll recommend a fit.
Foreign brands advertise on Douyin through us as an authorized agency. No local incorporation needed.
Product demos, lifestyle videos, tutorials, mini-dramas, KOL collaborations, livestreams. All in Mandarin, by our China team. AI tools for speed, human editing on every piece.
Xingtu plus our own network. Every creator checked for fake followers, engagement quality, demographics, and brand fit. You approve the final list.
Yes. Setup, listings, pricing, optimization. Connected to your content strategy so every video drives buyers to your products.
Monthly. Clear numbers. Follower growth, views, engagement, ad efficiency, conversions. What worked, what didn't, what's changing next.
Getting started
From zero to a live Douyin account in two weeks.
Discovery call.
Tell us about your brand, your goals, and where you stand with China right now. No pitch deck. Just the right questions.
Proposal.
Clear SOW. Fixed price. Every deliverable listed out. You see what you're getting and what it costs before you commit.
Live in 2 weeks.
Onboarding, accounts set up, first content published. Fourteen days from signed contract to first post going live.