Pricing | TheRedScroll

Core packages

	Launch $3,600/mo Get started	Most popular $5,100/mo Get started	Command $6,550/mo Get started
Strategy & setup
Competitor study	Month 1	Month 1	Month 1
Content strategy & pillars	✓	✓	✓
Monthly editorial calendar	✓	✓	✓
Account opening & registration	If needed	If needed	If needed
Content
WeChat	1 article/week	1 article/week	1 article/week
Weibo	1 post/week	3 posts/week	7 posts/week
RedNote (Xiaohongshu)	1 post/week	3 posts/week	5 posts/week
Douyin (client footage)	1 video/week	1 video/week	2 videos/week
Douyin (AI-generated, max 15s)	—	1 video/week	2 videos/week
Total Douyin videos	1/week	2/week	4/week
AI production
AI video via HubStudio.ai	—	✓	✓
Brief validated before production	—	✓	✓
Social listening
Brand mention monitoring	—	—	✓
Competitor activity tracking	—	—	✓
Monthly sentiment summary	—	—	✓
Support & reporting
Dedicated account manager	✓	✓	✓
Chat support (Mon-Fri)	✓	✓	✓
Monthly performance report	✓	✓	✓
Strategy calls	Monthly	Weekly	Anytime

Content specs

WeChat articles: up to 1,500 Chinese characters + 3 images

Weibo posts: up to 300 Chinese characters + 1 image

RedNote posts: up to 500 Chinese characters + 6 images (carousel)

Douyin videos: up to 60 seconds. Client-provided footage edited and subtitled by us. AI-generated videos capped at 15 seconds, brief approved before production.

Add-on platforms

Available with any package. Billed monthly. Minimum 4 posts/month per platform. Prices include copywriting, localization, image/video editing, and publishing.

Video platforms

Bilibili (long-form, 2-5 min) $250/post

Bilibili (short-form, under 60s) $150/post

Kuaishou (short video) $120/post

Text & Q&A platforms

Zhihu (long-form article) $180/post

Zhihu (short answer) $90/post

Toutiao (news-style article) $130/post

Baidu Tieba (forum post) $80/post

Commerce & lifestyle

Meituan / Dianping $200/month

Pinduoduo (product listing) $150/post

Lemon8 (lifestyle post) $100/post

QQ (community post) $70/post

Advertising

China platform ads

Ad spend billed separately and transparently. Paid directly to the platform, not through us. 3-month minimum. $1,500 one-time setup fee.

Under $15K/mo ad spend

$1,500/mo

Full-funnel ads strategy

Unlimited campaigns & ads

Unlimited expert support

Customized reporting

Ad content guidance

Over $15K/mo ad spend

6-10% of spend

Everything in the base tier, plus:

Weekly check-in calls

Performance analysis

Microsegmentation strategy

Volume discounts

Platforms covered: WeChat Ads, Douyin Ads, RedNote Ads, Weibo Ads, Baidu SEM/PPC, Bilibili Ads, Kuaishou Ads.

More services

Influencer marketing

KOL & KOC campaigns

15-25% of influencer budget

Sourcing, vetting, negotiation, brief creation, campaign coordination, performance reporting.

15% for budgets over $50K. 20% standard. 25% for micro-campaigns under $10K.

Training

Workshops & team programs

Training workshop (2 hours) $2,500

Team program (4 sessions) $8,000

Platform deep-dives, content strategy, social commerce, KOL campaign planning, analytics. English or Mandarin. Virtual or on-site.

Consulting

On-demand expertise

Custom quote based on scope and duration.

Talk to us

CRM & private domain

Build an audience you own

WeCom setup, WeChat CRM integration, community management, private traffic funnels, membership Mini Programs. Custom quote.

Talk to us

Content production

Real-life photo & video shoots in China.

Product photography, brand films, KOL collaboration shoots. Custom quote based on scope, location, crew, and deliverables. Standard turnaround: 2-3 weeks from brief approval.

Get a quote →

Notes

All prices are tax excluded. Local taxes apply based on billing entity (Shanghai or Hong Kong).

Payment terms: monthly in advance.

Onboarding: account setup and first content within 2 weeks of contract signing.

Add-on platforms can be added to any package at per-post rates.

Custom packages available for non-standard scope. Book a call.

Fixed scope. Fixed price. No surprises.