TheRedScroll
More followers. More engagement. More conversions.
On every platform that matters.
Fixed scope. Fixed price. Team on the ground.
Chinese social media is not a channel. It's an ecosystem.
Audience, content, influencers, platforms, and commerce are all connected. You can't win on one without the others.
Commerce.
Social media in China is where people buy, not just browse. Content and commerce are the same thing here.
Audience.
1 billion users. Dozens of platforms. Each one different. Find your audience first. Then pick the platform.
Content.
What works on Douyin fails on WeChat. Every platform has its own format, language, and pace. Build for each one.
Influencers.
KOLs and KOCs drive buying decisions more than ads do. Right influencer, right platform, right moment. Everything else is waste.
Platforms.
WeChat, Douyin, RedNote, Weibo, and 14 more. Algorithms change monthly. You need a team that's on them every day.
What we do
Eight pillars to grow your social networks in China.
From strategy to content production, from influencer campaigns to private domain CRM. Everything you need, under one roof.
Strategy, campaigns & analytics
Market research. Content calendars. Always-on campaigns plus event pushes for launches, festivals, shopping holidays. Monthly reporting with numbers you can act on.
Platforms
WeChat, Douyin, RedNote, Weibo, and 14 more. We post where your audience already spends their day.
Advertising planning & buying
Media planning, ad accounts, creative testing, performance reports. Ad spend billed separately. No markups. Ever.
Content production
AI visuals and video through HubStudio.ai. Real shoots in China. Native copywriting with cultural proofing built in.
Influencer marketing
KOL and KOC campaigns from sourcing to final report. Live commerce on Douyin and Taobao Live. We verify every engagement number.
China market entry
Account registration, platform verification, e-commerce setup, brand localization. New to China or rebuilding.
CRM & private domain traffic
WeCom, WeChat CRM, private communities, automated messaging. Build an audience you own.
Training & consulting
Masterclasses on specific platforms. Consulting for leadership teams. Coaching for the people running your China accounts.
Ready to grow in China?
One call. We'll walk you through what fits your brand.
Why TheRedScroll
The agency model is broken. Here's how we fixed it.
The problem
Platforms move fast. Content doesn't translate. Agencies are expensive and opaque. Results are hard to measure.
Whether you're entering China, already here, or a Chinese brand scaling up, growing on social media is hard without the right team.
How we fix it
Clear scope.
Every deliverable defined before you sign. No ambiguity.
Fixed price.
One price. No hidden fees. No scope creep. Zero of the 37 agencies we benchmarked offer this.
Team on the ground.
Shanghai and Hong Kong. Native speakers. Real-time platform access. Cultural fluency.
AI-powered content.
Faster delivery. Lower costs. Strategy stays 100% human.
Where we post
WeChat. Douyin. RedNote. Weibo. And 14 more.
WeChat 微信 China's super app. Official Accounts, Moments, Mini Programs, WeCom. If you're going to pick just one platform in China, this is the one.
RedNote 小红书 Where Chinese consumers go before they buy pretty much anything. Reviews, tutorials, shoppable posts. Think of it as China's version of Instagram, except people actually buy things from it.
Douyin 抖音 Short video meets live commerce. The reach is massive and the path from content to sale is short. Brands that crack Douyin tend to see results fast.
Weibo 微博 Mass reach and PR. Trending topics, celebrity tie-ins, news cycles. When you need a brand name to travel across China quickly, this is still where it happens.
Plus Bilibili, Kuaishou, Zhihu, Toutiao, Meituan, Dianping, Pinduoduo, Taobao Live, and others. Each priced as a clear add-on based on your industry.
About TheRedScroll
We grow social networks in China. From the ground.
TheRedScroll is a social media agency built for China. We work from Shanghai and Hong Kong, inside the platforms, every single day.
Our team is native Chinese speakers. They live on WeChat, Douyin, RedNote, and Weibo the same way your audience does. When a trending topic breaks on Weibo at 9 AM Beijing time, we're already on it.
We serve three types of clients: international brands entering China for the first time, international brands already operating in China who want better results, and Chinese brands growing their domestic social presence.
20+
Years of experience
18+
Platforms covered
Our own
Studio
Featured projects
Campaigns that grow brands across China's platforms.
From luxury launches to B2B lead generation. Real campaigns, real platforms, real results.
See all projects
European luxury brand launch on WeChat and RedNote
→
Douyin campaign for French beauty brand
→
B2B lead generation on Zhihu and WeChat
→ F&B brand social commerce on RedNote
→Getting started
One call. One proposal. One price.
Step 01
Discovery call.
30 minutes. We ask about your brand, your goals, how ready you are for China. No pitch deck. Just the right questions.
Step 02
Proposal.
Clear SOW. Fixed price. Every deliverable listed out. You see what you're getting and what it costs before you commit to anything.
Step 03
Live in 2 weeks.
Onboarding, accounts set up, first content published. Fourteen days from signed contract to first post going live.
Insights