WeChat marketing
WeChat is where 1.4 billion people chat, pay, shop, and follow brands
We run WeChat accounts from Shanghai and Hong Kong. Every day. For brands that want more followers, more engagement, and more conversions in China.
Book a callNot vanity numbers. Your Chinese audience is already here.
WeChat by the numbers.
Why WeChat comes first
Your website, email list, CRM, and payment page. All in one app.
You own your audience
Douyin and RedNote are algorithm-driven. WeChat is different. Your followers are yours. You message them, sort them by behavior, build the relationship month after month. People in China call this private domain traffic: a customer list no platform can take from you.
One app, full journey
Someone finds your brand, reads your article, opens your Mini Program store, pays with WeChat Pay, joins your loyalty group. No app switching, no broken links, no drop-off between steps.
Verification matters
That blue checkmark on your Official Account carries real weight. It tells Chinese consumers you went through Tencent's verification, you're a legitimate business, and you're not just testing the waters.
WeChat isn't just a messaging app. It's where people pay bills, shop, read the news, book taxis, and follow brands. Chinese consumers check WeChat before they buy. If there's no Official Account, there's no trust.
The WeChat ecosystem
Six connected products. Know how they fit together.
Service Account
服务号Your brand's home base. Custom menus, WeChat Pay, CRM tools. 4 posts per month, up to 32 articles total. The only account type foreign companies can register on their own.
Mini Programs
小程序Apps inside WeChat. No download needed. E-commerce, bookings, loyalty, games. 945M monthly users. Plugs straight into WeChat Pay.
WeChat Channels
视频号Short video and livestreaming. Links to your Official Account and Mini Program. Watch a video, tap through, buy. Stays inside WeChat.
WeChat Pay
微信支付Mobile payments. 935M+ active users. Street food to designer bags. If you sell anything in China, you need it.
WeCom
企业微信Enterprise CRM. Direct messaging, audience segments, automated outreach. Reaches 750M+ WeChat users. Most brands set it up way too late.
Moments
朋友圈Social feed where users share life updates. Brands place paid ads right in the feed. Best format for broad awareness.
Registration note: Foreign companies need either a Chinese business license or a registered overseas entity to open a Service Account. Typically takes 1 to 2 weeks with the right documentation. We handle the full registration and verification process.
What we do on WeChat
Six services. Each with a clear deliverable.
Account setup and verification
We register your Service Account, push it through verification, set up menus, auto-replies, and brand assets. We deal with the paperwork so you're not waiting around.
A live, verified WeChat account ready to publish.
Account setup and verification
We register your Service Account, push it through verification, set up menus, auto-replies, and brand assets. We deal with the paperwork so you're not waiting around.
You get: A live, verified WeChat account ready to publish.
Content strategy and production
We map your content pillars, build the calendar, and produce articles, graphics, and short videos. Native Chinese speakers write everything. HubStudio.ai keeps production moving fast.
You get: Localized content your Chinese audience actually wants to read.
Mini Program development
Online stores, lead capture, loyalty programs, booking tools. Built inside WeChat, connected to Pay.
You get: A storefront that turns readers into buyers without sending them somewhere else.
WeChat advertising
Media planning, creative, A/B tests, bid management, performance reports. Moments Ads, Banner Ads, Mini Program Ads. We bill ad spend at cost with no markup.
You get: Ads that reach the right audience with transparent spend reporting.
WeCom and CRM
Private domain setup from the start. Segmentation, welcome sequences, one-on-one outreach, group chats. This is the part most agencies skip.
You get: A customer list that no platform can take from you.
Channels and KOL campaigns
Short video production, livestreams on WeChat Channels, plus Key Opinion Leader sourcing, vetting, and campaign management. Verified engagement data only.
You get: Content and influencer campaigns that connect back to your account and Mini Program.
From our team on the ground
WeChat best practices
We run WeChat accounts from China, week in, week out. These come from doing the work.
Quality beats frequency, every time.
Service Accounts get 4 posts a month. One article that people share is worth more than four with 30 opens.
Don't translate. Localize.
Taking your English content and running it through translation doesn't cut it. Start from a Chinese brief, written by someone who knows the platform.
Build your Mini Program early.
You don't need to be selling yet. A product catalog, a brand quiz, an event sign-up form. Give readers a next step after your article.
Start WeCom on day one.
Every follower should become a WeCom contact. Six months in, brands with a strong private domain are playing a different game.
Paid and organic together.
Moments Ads grow your follower count fast. But if there's nothing worth reading when they land, they unfollow within weeks.
Think in systems, not channels.
Connect your Official Account to a Mini Program, tie in WeCom for retention, use Channels for discovery. Each piece feeds the others.
FAQ
Frequently asked questions
Everything you need to know about running WeChat with TheRedScroll.
Our team in Shanghai and Hong Kong. Native Chinese speakers who use the platform every day. You'll have a dedicated account manager, and behind them sits a full team: copywriters, designers, video producers, strategists. Everyone is in China. We're not outsourcing to freelancers or managing your account remotely from another continent.
Yes. Foreign companies can register a Service Account with an overseas business license. Takes about 1 to 2 weeks. We handle the whole process: registration, verification, configuration, so you don't get bogged down in Tencent's paperwork.
Short answer: no, not to get started. Foreign companies can open a Service Account directly. That said, a few things work better with a Chinese entity, like WeChat Pay merchant acceptance and certain ad formats. We'll map out what you can and can't do with your current setup before anything kicks off.
Fixed scope, fixed price. Before we begin, we spell out every deliverable: articles, videos, campaigns, reports. You pay one monthly fee. No hourly rates, no scope creep charges, no invoices you weren't expecting. Ad spend is always billed separately at cost. No markup.
That's pretty common. We audit the account, look at what's working and what isn't, and rebuild from there. Sometimes the content just doesn't land. Sometimes there's no Mini Program, so followers read an article and then have nowhere to go. We diagnose first, then fix.
Most clients go from zero to a live, publishing account in under two weeks. That covers registration, verification, setup, and first content. If you've already got a verified account, we can start producing content within a few days.
No. We work with three types of clients: international brands entering China, international brands already here, and Chinese domestic brands growing their social presence. Services are the same. Strategy changes based on where you are and what you're after.
Our copywriters are native Chinese speakers who write for WeChat specifically, not translators working off an English doc. On the production side, we use HubStudio.ai for visuals and video, which speeds things up and brings costs down. But creative direction and strategy are always human-led.
We run the whole thing from sourcing to reporting. Finding the right Key Opinion Leaders, writing briefs, co-creating content, coordinating posts, tracking results. We only use verified engagement data. If a KOL's follower count looks inflated, we pass.
Monthly reports. Follower growth, article open rates, Mini Program traffic, ad performance, conversions. Real numbers, plain language. If something's underperforming, we tell you what's off and what we're changing.
Getting started
From zero to a live WeChat account in two weeks.
Discovery call.
Tell us about your brand, your goals, and where you stand with China right now. No pitch deck. Just the right questions.
Proposal.
Clear SOW. Fixed price. Every deliverable listed out. You see what you're getting and what it costs before you commit.
Live in 2 weeks.
Onboarding, accounts set up, first content published. Fourteen days from signed contract to first post going live.